WhatsApp to start showing more adverts in messaging
app
WhatsApp, one of the world’s most used messaging apps, is planning to introduce
more advertisements within its platform. This step is part of Meta’s (formerly Facebook)
strategy to earn more money from the app, which is currently free for users.
Why is WhatsApp adding ads?
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WhatsApp is owned by Meta, the same company behind Facebook and Instagram.
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WhatsApp has over 2 billion users worldwide but earns much less money compared to other Meta platforms.
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So, Meta wants to increase profits by showing more ads in WhatsApp.
Where will the ads appear?
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Not in personal chats:
Meta has confirmed that your private chats will remain ad-free. You won’t see ads between your messages. -
In the “Status” section:
Ads are already being tested in the Status tab (like Instagram Stories). You may see short video or image ads between your friends’ status updates. -
In “Channels” section:
WhatsApp has a new Channels feature for one-way broadcasts (like news or celebrity updates). Ads will likely appear here to keep personal areas untouched. -
Possibly in Business Chats:
Some ads may appear when chatting with business accounts. For example, if you message a store on WhatsApp, you might see product suggestions or sponsored content.
What Meta said:
Meta spokespersons have stated:
“We are exploring ways to show more relevant ads in non-private areas like Status and Channels, while keeping personal chats free from ads.”
What about privacy?
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WhatsApp uses end-to-end encryption.
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Ads will not scan your messages – they will rely on general data, not private messages.
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Users are still protected from message spying, but ad targeting may use:
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Device info
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Usage pattern
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Status/channel interests
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Is WhatsApp going to charge money?
No, WhatsApp will remain free to use.
Meta is focusing on ads, not charging subscription fees.
User Reactions:
Many users are worried:
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Some feel ads will ruin the clean experience.
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Others say Meta is turning WhatsApp into another Instagram or Facebook.
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Some welcome the ads – if chats remain private.
What to Expect Next:
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Ads in Status and Channels will likely roll out globally soon.
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Meta may test different ad formats like:
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Video Ads
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Image Banners
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Sponsored links
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Conclusion:
WhatsApp is set to show more ads, but will not place them in private chats. Ads will
mostly appear in the Status and Channels sections. Meta wants to earn money without losing
user trust. It’s a big change, but WhatsApp says it will still protect your privacy.