Digital Marketing and Online Business –
Today, everything is going online. People shop online, learn online, and even start businesses online. That’s why
digital marketing and online business are so important.
Let’s understand them in easy language.
What is Digital Marketing?
Digital marketing means telling people about your business using the internet.
Instead of using TV or newspapers, you use:
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Google
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Facebook
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Instagram
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YouTube
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Email
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Your Website
This helps more people know about your product or service.
Why is Digital Marketing Useful?
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You can reach people anywhere in the world
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It costs less money
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You can see fast results
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You can choose who you want to target (young people, students, etc.)
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You can talk to your customers easily

Types of Digital Marketing
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SEO (Search Engine Optimization)
Making your website appear on top in Google search. -
Google Ads
Paying money to show your ad at the top of Google. -
Social Media Ads
Posting and advertising on Instagram, Facebook, etc. -
Content Marketing
Writing blogs or making videos to help and attract people. -
Email Marketing
Sending emails to your customers. -
Affiliate Marketing
Earning money by selling other people’s products. -
Influencer Marketing
Asking famous people on social media to talk about your product.
What is an Online Business?
An online business is any work you do using the internet.
For example:
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Selling clothes or products online
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Teaching online classes
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Designing logos or websites from home
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Starting a YouTube channel or blog
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Creating apps or software
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Freelancing from your laptop

How to Start an Online Business?
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Think of a business idea (what you want to sell or do)
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Create a website or use a platform like Instagram or Amazon
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Set up payment (so people can pay you online)
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Start marketing using digital marketing methods
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Talk to your customers and give good service
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Keep learning and growing
Helpful Tools
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Canva – To design social media posts
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Google Analytics – To see who visits your website
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Mailchimp – To send emails
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Shopify – To sell products online
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Instagram/Facebook – To promote your business
In Short
Anyone can start an online business today.
You just need:
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A phone or laptop
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Internet
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A good idea
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Basic marketing skills
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Patience and hard work
Start small and grow step by step.
Your online journey can begin today!